Essilor Launches Xperio UV Lenses
Superior Polarized Sun Lenses Offer the Best Outdoor Visual Solution
DALLAS – Jan. 8, 2013 – Essilor of America, the nation’s leading manufacturer of optical lenses, today announces the launch of a new generation of lens innovation, Xperio UV™ lenses, the first and only outdoor lens solution to offer all of the benefits of a polarized lens, PLUS complete protection against damaging UV light for long-term visual health.
Xperio UV is the first, complete outdoor sun lens solution that eliminates blinding reflective glare while providing the maximum UV protection on both the front and backside of the lens. Additionally, the lenses are the only option on the market to offer an Eye-Sun Protection Factor™ (E-SPF™) of 50+, which provides at least 50 times more protection from dangerous UV radiation compared to wearing no lenses at all.
“The unveiling of Xperio UV lenses is just another example of Essilor’s commitment to deliver the best products available in the market to eyecare professionals (ECPs) and their patients,” said Theresa Agnew, senior vice president of marketing, Essilor of America. “Xperio UV lenses are the best visual solution under the sun; they offer the highest level of UV and glare protection while remaining the most durable and cleanable sun lenses you can buy.”
The launch of Xperio UV will kick off with a multi-million dollar national consumer advertising campaign in February. Designed to inform patients about the benefits of a superior polarized lens on the market and drive them into independent ECP practices, the multi-media national
consumer campaign includes television, radio, print and online.
In addition to the national advertising campaign, Essilor will have professional merchandisers assisting thousands of practices across the USA to facilitate discussions between ECPs and their patients. These merchandisers will work with practices and review patient traffic to strategically place Xperio UV merchandise and educational materials throughout each practice.
For more information about Xperio UV lenses, please contact your Essilor sales consultant or visit xperioUVusa.com.
Essilor is the leading manufacturer of optical lenses in the United States and is the market leader in progressive, high-index and anti-reflective coated lenses. A pioneer in the development and production of ophthalmic lenses, Essilor employs more than 9,000 people throughout North America. Essilor manufactures optical lenses under the VARILUX®, CRIZAL®, XPERIO®, DEFINITY®, THIN&LITE® and other Essilor brand names. Essilor Laboratories of America, Inc is the largest, and most trusted, optical lab network in the U.S. and offers a wide choice of services and lens brands, including Essilor premium lenses, to eyecare professionals across the nation. Essilor of America, Inc. (Essilor) is a subsidiary of Paris-based Essilor International, a publicly held company traded on the Euronext Paris stock exchange (Reuters: ESSI.PA).
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VARILUX, CRIZAL, XPERIO, XPERIO UV, E-SPF and DEFINITY are registered trademarks of Essilor International. THIN & LITE is a registered trademark of Essilor of America, Inc.
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